2-3 Minute Feature Options on LVTV49

This feature is a “How-To” segment, explaining to the viewer how they can do something with the help of the client. For example:

• Pet Store – how to pick the perfect pet (explaining the needs of individual pets at the store and explaining what type of home and family would be best for them)
• Greenhouse – how to plant a fall/spring garden (explaining and demonstrating the proper way to plant a garden and what plants do best in sun/shade)
• Mortgage Company – how to pick out the best mortgage, which mortgage program would work best for you
• Realtor – what to look for when searching for a new home
• Hardware Store – Demonstration on how to replace the sink and vanity in your bathroom

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This is an entertainment feature.  For performance-based clients as well as entertaining (storytelling) features. For example:

• Theatres – showing clips of upcoming shows and performances
• Holiday Based – feature on local haunted houses, or feature on Christmas walking tours of Bethlehem
• Advice Based – features explaining cooking tips, medical advise, sports tips, etc.

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This feature is a general feature informing the viewer of a specific business or service. This feature should showcase unique aspects of a business, highlighting what makes the, special. Now You Knows should not be sold as a long :30 spot talking about all the products a business offers.

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